Out-of-home advertising (OOH) has been around since the early 1900’s, and it’s not going anywhere anytime soon. The reason that OOH advertising works so well is because of its accessibility to your target audience. For example, if you know your audience is concentrated in a specific town or area, a great way to make sure that the right audience is seeing your content is to advertise near a popular hotspot around the area. However, it’s not as easy as it sounds to execute these advertisements. That’s where companies like Obsidian OOH come in. They specialise in OOH advertising and do amazing work with clients in Australia. They reached out to us to help them create their website and brand it for them and with just a logo in hand, we delivered. Here’s how we did that:

What they needed: 

Obsidian OOH requested a website that not only showed off their work but also reflected their brand identity and showed their audience what their made of. Since we were starting their website from scratch we had to make sure to include cohesive branding, an attractive portfolio page of all their best campaigns, a user-friendly website experience and of course search engine optimization. 

Branding from the bottom.

The first step was to get as much information as we could about Obsidian OOH so that we could craft an appropriate and attractive brand identity for them to use all over their website and other places where they would need an online presence. With the information we gathered, we then started to work on the color palette. We decided that their primary colour should be black, fitting with their brand’s theme of “obsidian”. Then, we started on the other visual elements such as choosing fonts that reflected the brand’s image and adding visual elements that could help  solidify their brand identity even further. 

Brand set, website next. 

After working out the brand identity, the next step was designing a website that was not only aesthetic but practical for Obsidian OOH’s needs. Luckily, we’ve got a formula for building a great website. So, here’s what we made sure to include: 

Aesthetics

The first thing your consumers are greeted with when they visit your website is how your website looks. Make sure your website has a clean design that doesn’t overstimulate your senses and uses color palettes and images that are pleasing to the senses.

User-Friendliness

If you want any leads to be generated from your website, it is crucial that your website is user-friendly. From keeping your website running smoothly, to making sure pages and sections are easily navigable and including accessibility for a diverse range of consumers, your website has to be easy to work with. If your website just looks good, it’s not going to get anywhere if it doesn’t feel good too. 

A show-off page. 

The heart of any good creative agency’s website should be an impressive portfolio. Your website is the perfect place to show off your best work and be proud of all the amazing campaigns you and your team have accomplished. So, we made sure to showcase the best of their works on their website. 

Once we created all our pages, it was time to launch! And might we say, we managed to create a stunning website that not only functions well but is an amazing tool for generating leads to Obsidian OOH’s business. Now, even though Obsidian OOH is a totally different kind of advertising firm, here’s why it’s important to have an online presence regardless of your industry. 

• Credibility: A good-looking website that functions well and tells your consumer who you are helps to build trust with your audience which can help nurture you brand loyalty and credibility in the long run. 
• An Accessible Portfolio: Any business that requires you to show your work for example, most businesses in the creative field, can really benefit from having a good public portfolio on their website for everyone to see. 
• Lead Generation: A good website can help you generate leads to your business pretty much passively. If you put care into building your website, it’ll eventually reach a stage where it does all the work for you when it comes to finding your audience and securing your leads. 
• SEO and Visibility: Websites are a great way to reach more people who could be interested in your brand. Visibility is so important nowadays with social media being flooded with all kinds of businesses. A website that is optimised with SEO helps you stand out from the crowd. 

If you’re looking to create a website that acts as a lead-generating machine, or a beautiful online portfolio or even just one to simply tell your audience who you are and what you do, let’s collaborate! We at Elixir Creative Solutions specialise in website design and branding both online and offline. Looking for a website makeover? Contact us today and let’s get to work.